Your Name Badge – A Public Service Announcement





Have you ever watched business people get out of their cars at their local grocery store and quickly remove their name badge? Or, have you gone to lunch with other sales people in your group and had them remove their badge before going into the restaurant? This never ceases to amaze me. Are they embarassed by who they are and what they do?

Name badges are one of the best and least expensive means of self-branding and advertising available. Not only does it open the door for conversations and questions about your product and/or services, but it also serves to reinforce your name. For a few well spent dollars your name badge is publicly announcing who you are and what you do wherever you go.

From my experience, in the past, as an automotive sales person and my present involvement in the real estate industry I can honestly state that a name badge can and will generate contacts and business for you. On numerous occasions I have had people come up to me and say, “You’re a real estate agent. Can you answer a question for me?” This simple opening has directly led to real estate listings opportunities and potential buyers.

On another occasion, while having lunch at a local restaurant, a lady came up to me and said she noticed I worked at a local car dealership and she had a question to ask me. After answering the question I gave her my business card and asked her to come by and let me show her the model she liked. She showed up and I sold her the car.

Would this have happened if I was ashamed of my badge and removed it before I went into the restaurant. No, it was the badge that provided the opening for the entire business transaction. There is a saying in real estate among agents, “Don’t be a secret agent”. If you want other people’s business you have to let them know who you are and what you have to offer.

In order to succeed you have to go out and get the business. Self-promotion and advertising is one of the ways to do it. Your name badge is another tool which can make this happen.

To re-cap, here are a few facts about name badge use.

1. It will help a client remember your name and reinforce you as the expert.

2. It is a conversation starter.

3. It will bring you potential business and opportunities.

4. It is inexpensive advertising with a high return on your investment.



In order to maximize your success from wearing your name badge here are a few guidelines for name badge use.



1. Buy a quality badge. A cheap badge is just that, a cheap badge, and reflects on you.

2. Make sure it is easy to read.

• a. Not too large that it is obnoxious or so small you can’t read it.

• b. Not too congested with information. Just your company logo, your name and job title.

• c. Your name should be the most prominent feature.

• d. No fancy print or fonts. Clean, clear and concise.

3. If you shake hands with your right hand, wear your name badge on your right chest.

4. Make sure it is attached right side up and straight. Don’t laugh, it happens.

5. Use common sense when not to wear your badge.

6. Monogram clothing, shirts, jackets, sweater, and hats, are another way to get the effect in a more casual environment.

Your business is all about name recognition and branding. The more you get your name out in front of the public the more likely they are to think of you when a need arises in their lives for your services. Whether it is print advertisements, internet use, business cards or name badges, each serves to remind people who you are and what you have to offer.

Don’t keep your professional expertise a secret, flaunt it. Wear your name badge and let people know you are the expert in your profession and you’re there to help them. It works!

Make your public service announcement today by wearing your name badge.

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Wow! What a Sale! FREE!!!!  Today March 6, 2012, through Saturday, March 10 I am giving away FREE copies of my book “Problem Solving – Dealing with Employee Issues”. To download your FREE copy go to Amazon.com or click on the button below. 

After you have read the book, if you are so inclined, go back to book page on Amazon.com and write a short review. This will be greatly appreciated. But, no matter what get your FREE copy today.

Customer Service or Customer Bother

The other day my wife and I were shopping at a major department store in the local mall. I was trying to find a certain item so I decided to ask one of the sales staff where I could find it.

I walk up to two members of the sales staff who were talking to one another in the middle of the department. I stood there not wanting to be rude and interrupt their conversation thinking surely they would acknowledge me. After a few minutes of being ignored I said to them, “Excuse me, but could you tell me where the ‘such and such’ is?”

She responded with her back to me, “It’s over there, a couple of aisles over.” She did this with a flip of the hand in that direction and then went back to talking to her partner.

I told my wife, “Let’s go. If I am that much of a bother I don’t need anything from here.” We left and I may not go back to Macy’s, in our town again.

On the way home we stopped at our local Publix grocery store to pick up something for supper. Again I had to ask for help finding an item.

I asked the stock boy, who was down on his knees stocking the bottom shelf, where the item was. He immediately jumped up and said, “It is on Aisle 5, let me show you.” Even though I said I could find it he went with me and showed me exactly where the item was.

Did you catch what I just did in the above two paragraphs? I named the places of business where I was shopping. I named the store where I had the bad customer service experience and I named the store where I had the good customer service experience.

How many times have you heard someone say I going to buy a new car at Big Time Auto Emporium and heard someone else say, “I wouldn’t go there. My brother had a friend who heard they were rude to customers.”

That is what generates the most results from a customer service incident. It is not just one customer you lose but it could be all the potential customers they talk too.

When I worked in the consumer products industry we were told for every one customer complaint received, you lost one hundred other customers. These were either people who received poor service and did not complain or who heard about the other person’s problem and took their business somewhere else.

The same is true for good service. People will recommend companies and sales people who they get good service from to their friends and family.

If you have been in direct sales or service for any length of time you know a large part of your business comes from referrals. “Word of mouth” recommendations from friends and family are one of the leading sources of referrals.

Which type of customer service do you offer your clients?

Your Name Badge – A Public Service Announcement

Have you ever watched business people get out of their cars at their local grocery store and quickly remove their name badge? Or, have you gone to lunch with other sales people in your group and had them remove their badge before going into the restaurant? This never ceases to amaze me. Are they embarassed by who they are and what they do?

Name badges are one of the best and least expensive means of self-branding and advertising available. Not only does it open the door for conversations and questions about your product and/or services, but it also serves to reinforce your name. For a few well spent dollars your name badge is publicly announcing who you are and what you do wherever you go.

From my experience, in the past, as an automotive sales person and my present involvement in the real estate industry I can honestly state that a name badge can and will generate contacts and business for you. On numerous occasions I have had people come up to me and say, “You’re a real estate agent. Can you answer a question for me?” This simple opening has directly led to real estate listings opportunities and potential buyers.

On another occasion, while having lunch at a local restaurant, a lady came up to me and said she noticed I worked at a local car dealership and she had a question to ask me. After answering the question I gave her my business card and asked her to come by and let me show her the model she liked. She showed up and I sold her the car.

Would this have happened if I was ashamed of my badge and removed it before I went into the restaurant. No, it was the badge that provided the opening for the entire business transaction. There is a saying in real estate among agents, “Don’t be a secret agent”. If you want other people’s business you have to let them know who you are and what you have to offer.

In order to succeed you have to go out and get the business. Self-promotion and advertising is one of the ways to do it. Your name badge is another tool which can make this happen.

To re-cap, here are a few facts about name badge use.

1. It will help a client remember your name and reinforce you as the expert.

2. It is a conversation starter.

3. It will bring you potential business and opportunities.

4. It is inexpensive advertising with a high return on your investment.



In order to maximize your success from wearing your name badge here are a few guidelines for name badge use.

1. Buy a quality badge. A cheap badge is just that, a cheap badge, and reflects on you.

2. Make sure it is easy to read.

• a. Not too large that it is obnoxious or so small you can’t read it.

• b. Not too congested with information. Just your company logo, your name and job title.

• c. Your name should be the most prominent feature.

• d. No fancy print or fonts. Clean, clear and concise.

3. If you shake hands with your right hand, wear your name badge on your right chest.

4. Make sure it is attached right side up and straight. Don’t laugh, it happens.

5. Use common sense when not to wear your badge.

6. Monogram clothing, shirts, jackets, sweater, and hats, are another way to get the effect in a more casual environment.

Your business is all about name recognition and branding. The more you get your name out in front of the public the more likely they are to think of you when a need arises in their lives for your services. Whether it is print advertisements, internet use, business cards or name badges, each serves to remind people who you are and what you have to offer.

Don’t keep your professional expertise a secret, flaunt it. Wear your name badge and let people know you are the expert in your profession and you’re there to help them. It works!

Make your public service announcement today by wearing your name badge.