Using Props during a Presentation – The Wow Factor
(An excerpt from I Have to Give a Speech – Now What by Larry B. Gray)
With the advent of computer generated presentation software such as Microsoft PowerPoint it is now easier to make a professional presentation. Speakers now have the ability to present a lot of information in a format that emphasizes and reinforces their message.This has also created a phenomenon that I call the “Wow Factor.” It can have a positive or a negative effect on the message. One negative effect can occur when the speaker has added so much “razzle dazzle” to the material being displayed that it distracts the audience from the true message. When the audience is more interested in the display they tune out the speaker and miss the key points.
Here are a few tips to help improve your next presentation:
Follow the KISS principle, Keep It Simple Stupid. Try not to make it more complicated than it has to be.
Avoid the temptation to WOW.
Keep your presentation slides as simple as possible.
Use large and legible fonts.
Practice with your slides.Keeping it simple means don’t overdo it. Cover your subject and make your slides interesting but relevant. It is easy to over describe a topic when one or two sentences and/or slides have covered it. Don’t lose your audience by boring them with needless information.
When you over emphasize the “Wow Factor” you run the risk of causing two problems. Your audience may become more interested in your slides than in you and too much “Wow” may be mistaken for a lack of knowledge of the subject. Be sure your slides emphasize the subject of the presentation without distracting from it.
There is also the temptation to put too much data on a single slide. This can make the slide unreadable or confusing. Remember, your audience is trying to read the data from a distance and too much data will make the slide look jumbled.
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